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Coloring Inside the Regulatory Lines

See the latest post from Elizabeth Gooding on TheDigitalNirvana

Coloring inside the Lines – Designing Business Communications in Highly Regulated Industries

” Most designers look at regulations the way that Don Quixote looked at windmills – as an adversary that must be defeated or circumvented. In fact, regulations are just one of several boundaries on any designer of business communications. Designs are also restricted by:

  • Corporate Identity Guidelines
  • Postal Regulations
  • Production Processes

And just as windmills are not giants, boundaries don’t need to be the designer’s enemy. In fact, identifying these factors in advance can help to focus attention on the goals of the design and also apply a filter to the process of finding solutions. The ability to understand and design for these constraints can actually become a strategic advantage for the designer. READ MORE…

 

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