Call Us Free: 800-886-2196

News

What Printers Should Talk About Online

Read the Latest Post from Elizabeth Gooding on Content Marketing for Printers on The Digital Nirvana It’s Marketing’s job to influence that 57 percent of the market opportunity before Sales contact, to position your company as a thought-leader and to make sure that customers don’t get locked […]

Read more

New Services Same Old Sales?

Read the latest post on Sales Management in the Print Industry from Elizabeth Gooding at The Digital Nirvana. At the Print13 event last month, Howie Fenton and Andy Paparozzi ofNAPL delivered a presentation on “The Secrets of Leading Digital Companies” in which they propose that industry leaders are […]

Read more

The Number One Sales Question

Read the latest post from Elizabeth Gooding on Sales Management in the Print Industry at The Digital Nirvana. If you are introducing new services and want a well prepared and effective sales team, you want them to understand what they are selling – that’s a given. As […]

Read more

How Your Past History Can Hurt Future Sales

Read the latest post from Elizabeth Gooding on Print Industry Sales Management at The Digital Nirvana. If you have had hiccups adopting new technology or rolling out new services in the past, your sales reps are not going to forget it – particularly if it burned them […]

Read more

When You Buy and They Won’t Sell

Read the latest post from Elizabeth Gooding on Print Sales Management at The Digital Nirvana. One of the challenges of the print industry is that printers often need to invest in new technology to remain competitive – even when they are not operating at full capacity on […]

Read more

Printing In Spook Country

Read the latest post from Elizabeth Gooding on Augmented Reality and the impact on print at The Digital Nirvana. “Spook Country,” the 2007 novel by William Gibson, introduced the concept of “locative art” to the reading public. Gibson’s character Hollis Henry is constantly searching for works of art […]

Read more

Insurance and Retail Get Married

Read the Latest Post on Insurance Marketing by Elizabeth Gooding at The Digital Nirvana. About this time last year I posted a release about the new retail salesbranch opened by Horizon Blue Cross Blue Shield of New Jersey. Horizon was one of the first health insurance companies to […]

Read more

Inkjet Summit Coming Up

Elizabeth Gooding will be the Track Chair for the upcoming Inkjet Summit in Ponte Verde Florida April 9 – 11, 2013. She will be participating in a panel discussion on “Understanding Inkjet Economics and Inkjet Total Cost of Ownership”  with Charlie Corr, Conference Chair; Marco Boer, Vice President, […]

Read more

Breaking Down Barriers to Inkjet Adoption

See the latest post from Elizabeth Gooding on Trends in Inkjet Adoption at The Digital Nirvana Last week, Canon hosted a cross-section of prominent companies from the graphic arts, book, direct mail and transaction printing segments in Munich Germany. I was pleased to be invited, along with […]

Read more

P&C Agents of Change

Read the latest post from Elizabeth Gooding on the Property and Casualty Industry at The Digital Nirvana. There nearly 1 million insurance agents and brokers employed in the U.S. and you would think that they would be fiercely competitive with each other. You’d be wrong.  In fact, more and […]

Read more
Page 2 of 41234